Home Blog The Tig 2.0: Meghan launches long-awaited lifestyle and cooking brand ‘American Riviera Orchard’ to coincide with new Netflix show where duchess will be ‘making and selling products such as jams’ – as insiders say book deal and blog are on the horizon

The Tig 2.0: Meghan launches long-awaited lifestyle and cooking brand ‘American Riviera Orchard’ to coincide with new Netflix show where duchess will be ‘making and selling products such as jams’ – as insiders say book deal and blog are on the horizon

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The Tig 2.0: Meghan launches long-awaited lifestyle and cooking brand ‘American Riviera Orchard’ to coincide with new Netflix show where duchess will be ‘making and selling products such as jams’ – as insiders say book deal and blog are on the horizon

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Meghan Markle has launched a luxury lifestyle brand American Riviera Orchard with a glitzy Instagram video.

The Duchess is seen cooking in a stunning rustic kitchen, while a woman’s hands are seen arranging pink and white flowers.

Her new project is said to have been in the works for more than a year – and feature ‘all the things that are close to her heart’.

The flash company is set to coincide with the launch of a new cookery show featuring Meghan for Netflix – where she will be making and selling her own products.

It will lead onto a book and blog to go alongside her cookery displays.

An insider told the Daily Mail: ‘It’s a lifestyle and cooking brand called American Riviera Orchard. 

Meghan's new project is said to have been in the works for more than a year - and feature 'all the things that are close to her heart'

Meghan’s new project is said to have been in the works for more than a year – and feature ‘all the things that are close to her heart’ 

The plush video comes alongside a series of nine cryptic Instagram posts, making up the logo of the brand alongside the name: 'American Riviera Orchard Montecito'

The plush video comes alongside a series of nine cryptic Instagram posts, making up the logo of the brand alongside the name: ‘American Riviera Orchard Montecito’

The brand is set to work as an extension of her former lifestyle blog The Tig, an insider told Page Six Style

The brand is set to work as an extension of her former lifestyle blog The Tig, an insider told Page Six Style

The video starts with a washed-out video of a woman arranging white and pink pastel flowers

The video starts with a washed-out video of a woman arranging white and pink pastel flowers

It then fades to reveal Meghan cooking in a stunning kitchen, with copper pans hanging over her head as she whisks

It then fades to reveal Meghan cooking in a stunning kitchen, with copper pans hanging over her head as she whisks

The video continues with an image of a woman in a long dress, backlit through an Italian-style corridor leading outside.

The video continues with an image of a woman in a long dress, backlit through an Italian-style corridor leading outside.

‘The brand is meant to coincide with the launch of a new cookery show for Netflix. Meghan will be making, and selling, products such as jams. 

‘And at some point there will be a book and blog etc.’ 

The brand will focus on home, garden, food and general lifestyle wares. 

The plush video comes alongside a series of nine cryptic Instagram posts, making up the logo of the brand alongside the name: ‘American Riviera Orchard Montecito’.

The company is set to work as an extension of her former lifestyle blog The Tig, an insider added to Page Six Style

A source told the American site: ‘She’s been working on this for over a year and it’s all the things that are close to her heart — all the things she’s passionate about.’

The video starts with a washed-out video of a woman arranging white and pink pastel flowers.

It then fades to reveal Meghan cooking in a stunning kitchen, with copper pans hanging over her head as she whisks.

It continues with an image of a woman in a long dress, backlit through an Italian-style corridor leading outside. 

The glamorous scenes are set against the strains of Nancy Wilson’s 1960 tune I Wish You Love.

It appears comments are disabled on the Instagram posts.

This is a breaking story, more to follow…. 

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